Marketing Research Seminar Series - Your MMM Is Broken: Identification of Nonlinear and Dynamic Effects in Marketing Mix Models
10:30am - 12:00pm
Room 4047, 4/F, LSK Business Building
Event Format
Speakers / Performers:
Prof. Ryan Dew
The Wharton School, University of Pennsylvania
Assistant Professor of Marketing - https://marketing.wharton.upenn.edu/profile/ryandew/
Language
English
Recommended For
Faculty and staff
PG students
Organizer
Department of Marketing
Contact
Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk