Marketing Research Seminar Series - Your MMM Is Broken: Identification of Nonlinear and Dynamic Effects in Marketing Mix Models
10:30am - 12:00pm
Room 4047, 4/F, LSK Business Building
活動形式
講者/ 表演者:
Prof. Ryan Dew
The Wharton School, University of Pennsylvania
Assistant Professor of Marketing - https://marketing.wharton.upenn.edu/profile/ryandew/
語言
英文
適合對象
教職員
研究生
主辦單位
市場學系
聯絡方法
Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk