Marketing Research Seminar Series - Hedonic Donations for Me but Not for Thee: Donors and Recipients Have Mismatched Preferences for Hedonic Versus Utilitarian Products
10:30am - 12:00pm
Room 3005, 3/F, LSK Business Building
Supporting the below United Nations Sustainable Development Goals:支持以下聯合國可持續發展目標：支持以下联合国可持续发展目标：
Event Format
Speakers / Performers:
Prof. John Costello
Mendoza College of Business, University of Notre Dame
Associate Professor of Marketing - https://mendoza.nd.edu/mendoza-directory/profile/john-costello/
Language
English
Recommended For
Faculty and staff
PG students
Organizer
Department of Marketing
Contact
Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk