Marketing Research Seminar Series - Hedonic Donations for Me but Not for Thee: Donors and Recipients Have Mismatched Preferences for Hedonic Versus Utilitarian Products

Name: Marketing Research Seminar Series - Hedonic Donations for Me but Not for Thee: Donors and Recipients Have Mismatched Preferences for Hedonic Versus Utilitarian Products
Start: 2026-03-13
End: 2026-03-13

2026 年 3 月 13 日

10:30am - 12:00pm

Room 3005, 3/F, LSK Business Building

Supporting the below United Nations Sustainable Development Goals:支持以下聯合國可持續發展目標：支持以下联合国可持续发展目标：

活动形式

研讨会, 演讲, 讲座

讲者/ 表演者:

Prof. John Costello

Mendoza College of Business, University of Notre Dame

Associate Professor of Marketing - https://mendoza.nd.edu/mendoza-directory/profile/john-costello/

语言

英文

适合对象

教职员

研究生

主办单位

市场学系

联系方法

Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk

工商管理