MSc(DDM) Expert Sharing Seminar Series - How RWA (STO) is created and traded

We are excited to have Mr. Kenneth KWOK, Managing Director of Beehive Strategy, to share the topic "The Data Revolution: Your Gateway to Career Success".

All HKUST students are welcome to join.

Details are as follows.

Date: 17 November 2025 (Monday)

Time: Starts At 11:45

Venue: Lecture Theatre H, HKUST

Host: Prof. Ding PAN, Program Director, MSc Program in Data-Driven Modeling, HKUST

Seminar Overview:

The Data Revolution: Your Gateway to Career Success - In today's fast-paced digital economy, data has emerged as the most powerful driver of innovation and career opportunity. This career talk will reveal how data is transforming industries across the board and creating unprecedented possibilities for ambitious professionals like you.

Companies worldwide are undergoing a fundamental shift toward data-driven decision-making, with AI and predictive analytics becoming essential tools in marketing, operations, finance, and beyond. What does this mean for your career? It means extraordinary opportunities for those who can harness the power of data to drive results. Leading organizations are actively seeking talent who can translate complex information into actionable insights that fuel growth and innovation.

During this engaging session, you'll discover how AI-powered personalization is revolutionizing customer experiences, why predictive analytics is becoming a cornerstone of business strategy, and how data optimization is delivering remarkable results—from 2-3x better marketing campaign performance to 35% reductions in supply chain costs. Most importantly, you'll learn exactly what skills and knowledge employers are looking for in this data-centric landscape.

Whether you're interested in technology, marketing, finance, or operations, understanding the data revolution will give you a significant competitive edge in the job market. This talk isn't just about understanding trends—it's about positioning yourself at the forefront of the career opportunities that will define the future of business.

Don't miss this chance to gain the insights that could transform your professional trajectory and set you apart in today's competitive employment landscape.

About the speaker: 

Mr. Kenneth KWOK has over 20 years of digital experience, starting his career as a graphic designer and then developing himself into a digital/data strategist. He spent most of his career with IBM managing ibm.com as well as consulting services, leveraging his strong blend of design, development and management skills for IBM's clients globally.

In 2010, he founded Beehive Strategy to provide data analytics consultation services as well as digital strategy services in the Asia Pacific region. Kenneth leverages his global experience with data analytics to maximise the return on investment for many companies. He is also the founder of Hong Kong Web Analytics Wednesday, Founding Chairman of Hong Kong Digital Analytics Association, Google Academy Trainer, Guest Lecture at Baptist University, Poly University, Hong Kong University SPACE, and various guest speaking focusing on the growth and education within the data analytics industry. The Digital Analytics Association also appointed him as their representative in Hong Kong in 2010.
 
In 2015, Beehive Strategy became the first Google Analytics Certified Partner in Hong Kong. Kenneth holds a Master's Degree in Management, majoring in Marketing, from Macquarie University in Sydney, Australia.

*Remarks:

1. This is a face-to-face seminar.

2. This seminar is open to all HKUST students.

3. Please be advised that photographs and videos will be taken and recorded during the event. By entering this event, you consent to photographing, audio recording,g and video recording to be used for news, promotional purposes, advertising, inclusion on websites, social media, or any other purpose by HKUST MSc in Data-Driven Modeling.