Entrepreneurial Workshop - Marketing Strategies for Start-up

4:30pm - 6:00pm
G/F Multi-Purpose Hall, Jockey Club Global Graduate Tower

Are you tired of spinning your wheels trying to attract customers to your start-up? Do you wish to have some tactics to follow that would help you build a high-performing marketing team and acquire more customers?

About the workshop

  • Start-up branding strategy to attract investors' attention
  • Top 5 start-up digital marketing strategies that led to effective customer acquisitions
  • 3 effective ways to build your marketing tea
講者/ 表演者:
Alvin Lam
T12M Ventures Ltd

Alvin founded the PacificLink Group in 1998. After 17 years, the company became the largest digital agency with over 300 staff, a client list that includes Adidas, Estee Lauder, Philips, Citibank and Ocean Park, and was a winner of over 100 creative awards. In 2015, the company was acquired by Accenture, a New York-listed technology giant.

Starting a Private Equity Fund, T12M Ventures, focusing on VC and Angel investments in 2016, Alvin advises ICT companies on how to scale up quickly and healthily by his expertise in growth hacking, M&A, capital and digital strategies. In early 2020, 20 startups have already been catalyzed by this missionary growth capital.

語言
英文
適合對象
校友
長者
教職員
公眾
科大家庭
研究生
本科生
主辦單位
Office of Knowledge Transfer
HKUST RandD Corporation Limited
創業中心
新增活動
請各校內團體將活動發布至大學活動日曆。