Analytics Challenge Webinar Series

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The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform

2:00pm - 3:00pm
Zoom

This is part 1 of a 5-part webinar series featuring leading academic experts in big data analytics, information systems, machine learning, data mining, and large-scale data processing. Students interested in the CBSA-Wisers Analytics Challenge @HKUST 2021/22 are highly encouraged to attend the webinars. 

ABSTRACT

Online matching platforms require new approaches to market design, because firms can now control many aspects of the search and interaction process through various IT-enabled features. Although choice capacity—the number of candidates a user can view and select—is a key design feature of online matching platforms, its effect on engagement and matching outcomes remains unclear. We examine the effect of different choice capacities on the number of choices and matches made on a platform by conducting a randomized field experiment in collaboration with an online dating platform. Specifically, we 1) select users who are of a similar age and live in the same geographical location, 2) design four treatment groups with different choice capacities in which users can only interact with other users in the same group, and 3) randomly assign the users to the treatment groups. We find that providing more choice capacity to male and female users has different effects on choice behaviors and matching outcomes. Although increasing the choice capacity of male users yields the highest engagement, increasing the choice capacity of female users is the most effective method to increase matching outcomes. We posit and empirically demonstrate four mechanisms underlying the effectiveness of different choice capacity designs. Furthermore, we generalize our findings to other online matching platforms and discuss how choice capacity can be designed to increase engagement and matching outcomes.

講者/ 表演者:
Dr. Hyungsoo Lim
Center for Business and Social Analytics
語言
英文
適合對象
校友
教職員
公眾
科大家庭
研究生
本科生
主辦單位
資訊,商業統計及營運學系 代表 Center for Business and Social Analytics
聯絡方法

Ms. Wern Ngo by email: wernngo@ust.hk

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