Clas Dyrholm (CEO) and Steen Iversen (Director of Technology)
Realfiction Holding AB
Clas Dyrholm (CEO, Realfiction)
Pioneering the market for holographic video displays since 2002. Building international sales and marketingthrough competence, cooperation and trust.
Steen Iversen (Director of Technology, Realfiction)
CTO, Director of Technology, CEO, General Manager. 20+ years in leading R&D units and start-ups within hardware, software and optics from ideas to revenue streams. Conception, validation, feasability studies, stakeholder analysis, patenting, development, productizing, marketing- and sales assistance, sustaining and aftermarket services. IP strategy and -portfolio management. R&D unit set-up, R&D strategy, hiring, R&D processes and -governance models. Hands-on with engineers solving complex technical problems. Focus on company goals and strategy. Passionate and personable.
Realfiction is a leading global provider of unique 3D holographic display solution for retail, expos and brand activations. We help high-end brands and companies showcase their products in groundbreaking ways, enabling features and details to be communicated in visually attractive ways that challenge the very perception of reality. Our award-winning solutions generate attention and engagement that resonate with today's consumer who increasingly lives beyond the reach of classic advertising