PhD in Marketing - How Credible Are Up-selling Messages? Asymmetric Effects of Message Valence on Trust
10:30am - 1:30pm
Rm 4047, 4/F, Lee Shau Kee Business Building, HKUST
Supporting the below United Nations Sustainable Development Goals:支持以下聯合國可持續發展目標：支持以下联合国可持续发展目标：