Hard Sell: Alternative Proteins & The Fight for the Future of Food
2021 Women of Power, 2019 GEN T Honoree, V Label Global Hero, 2 x TEDx Speaker: Serial social entrepreneur & trends forecaster Sonalie Figueiras is a sustainability expert, food futurist and eco-powerhouse who has been inspiring global audiences for over a decade with practical steps on how to fight climate change. Known as the Green Queen of Asia, she is the founder and Editor in Chief of the award-winning Green Queen - the region’s first impact media platform that educates millions of readers on the connection between health, sustainability and the environment and showcases future solutions. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green, which helps consumer brands quit plastic packaging thanks to proprietary plastic reduction software In addition, Sonalie is a global keynote speaker and an advisor to multiple mission-driven startups and NGOs, and a venture partner to several VC funds.
Co-organized by the Department of Marketing and the Sustainability/Net-Zero Office.
In this guest lecturer session, Asia's Green Queen and global food systems expert Sonalie Figueiras will introduce the audience to the world of alternative proteins, why we need them, Asia's role in the future of food and how we can sell consumers the alt protein dream.
1.What are alternative proteins & why do we need them?
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Overview of main alt protein technologies
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Overview of why animal protein production is not sustainable
2.The global alt protein landscape: what role will Asia play?
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Who are the main players and where are the main hubs
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Asia spotlight and why the region is so key
3.How can we sell consumers the alt protein dreams in a world fighting a climate emergency?
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Who are the consumers of alt-proteins?
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Examples of alt-protein marketing
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What are some major alt protein trends to watch?
Welcome all HKUST UG and PG students, staff and faculty to join.
Please register the talk by clicking here.