Civil Engineering Departmental Seminar - An Optimist’s View and Behavioural Insights into Mobility-as-a-Service

An Optimist’s View and Behavioural Insights into Mobility-as-a-Service

A large-scale Mobility-as-a-Service (MaaS) trial has been ongoing in Southeast Queensland since July 2021. This trial, called ODIN PASS, is exploring a subscription-based platform for MaaS, using public transport services as the primary mode of travel supplemented with shared e-scooter and e-bike services. The initial phase of the trial was restricted to students and staff at the University of Queensland, but now the trial is expanding to different customer groups around Southeast Queensland. Over this extended trial, we have discovered several factors that deeply affect the utility of MaaS, particularly features of the integrated trip planning, booking, and payment experience. We have also been collecting data on user’s subscriptions and travel bookings using the ODIN PASS. With these data, we have modelled the long-term behaviour of MaaS subscribers using a number of discrete choice methods. These behaviours indicate that, despite some practical challenges, there appears to be a strong foundation of recurring subscribers to the ODIN PASS that support an emerging MaaS business model.