[MentorHUB] Make Your University Life Different! Start-Up(噏) with HKUST Entrepreneurs
06:15pm - 07:15pm
TheBASE (1/F, Lift 29-30)

[MentorHUB] Make Your University Life Different! Start-Up(噏) with HKUST Entrepreneurs

Have you ever thought to start your first startup/ business idea in your university life? Why some students step out of their comfort zone to take the opportunities and risks on realizing their ideas? In this sharing, three HKUST entrepreneurs who are current UG, fresh alumni and alumni with over 15+ years investment experience will be invited to share their startup journey and what they have learnt from building startup for their lifelong development. Their startups are not only meet the market needs, but more important is to make positive impact and contribution to the society on smart city, food waste and environment. 

The sharing will be covered:

  • How to kick start their startup journey in university life and equip themselves for growth of business
  • The most challenging / successful turning point
  • What difficulties would university students typically encounter when building a startup? 
  • What are those opportunities and resources supporting university students on entrepreneurship development?
  • Why students should try to build startups/join startups when they are still studying at university? 

Date: 29 Sep 2021 (Wed)

Time: 18:15-19:15

Venue: TheBASE (1/F, Lift 29-30)

Medium of instruction: English

  • Mr. LEE Kin Sum, Sam (MentorHUB Mentor, HKUST Alumni with 15+ years investment experience, working in a listed company)
  • Breer Limited
  • Mr. Jason YUEN, Co-founder & CEO of SOCIF Limited

Registration Deadline: 26 Sep 2021 (Sun)
Registration Link: Register through EC App / Here 

Inquiry: dbmentor@ust.hk


  1. Questions are collected in registration form will be used in Q&A session of the sharing only.
  2. Successful registrants will receive a confirmation email on or before 27 September 2021. Thank you.

Biography of Speakers: 

Sam LeeMr. LEE Kin Sum, SamMr. Sam Lee has over 15 years of investment experience in private, listed equity investment and corporate finance deals.

Mr. Lee started his career in BNP Paribas Investment Partner as Investment Manager and managed over USD2 billion of assets. In 2018, Mr. Lee joined the Executive Office of New World Development Company Limited (NWD, 0017.HK) to advise on strategic planning of new business development and partnership through M&A strategy.

Mr. Lee left New World Group in 2020 and he is now responsible for New Energy Investment in the Strategic Development Office of Eco Environmental Investments Limited, which is a wholly-owned subsidiary of the Hong Kong and China Gas Company Limited (Towngas, 0003.HK).


Breer LimitedBreer is a food upcycling startup that collects unsold, uneaten and surplus bread and pizza crust from bakeries and restaurants around Hong Kong to brew local craft beer! Founded by four young undergraduate students, we use our passion to make a difference! All of us are current students at HKUST or graduated, hailing from majors in Economics, Engineering, Marketing and Management!


Mr. Jason YUEN (Co-founder & CEO of SOCIF Limited)Jason, a graduate from HKUST and co-founder of SOCIF, has developed USTransit, a mobile app providing Estimated Time of Arrival Service on green minibus in HKUST. He is now responsible for the business development in both the transport and logistics sectors, acquired diversified clients ranging from the Transport Department, metro railways, bus operators, minibus operators to logistic companies, aim at providing smarter and more innovative transport AIoT solutions across transportation and logistic sectors in Hong Kong and the Asia Pacific regions. SOCIF Limited is a B2B technology startup specializing in transport AIoT solutions such as in-bus lidar-based passenger counting system (PCS), Estimated Time of Arrival (ETA) service and Fleet managment system (FMS) for the passenger transit industry.  SOCIF serves the transportation and logistic sector in Hong Kong and the Asia Pacific regions with clients ranging from the governments, metro railways, property developers to public transport operators. SOCIF has a strong reference in serving the public transport sector by handling thousands of real-time vehicle data, assisting in city transport and traffic planning, and serving millions of daily passengers as a flexible and specialized vehicle AIoT solution partner. Key Case Reference:- USTransit, a mobile app providing Estimated Time of Arrival Service on green minibus in HKUST- Winning the HKD 65-million government tender of providing ETA service for 3,500+ public green minibus in HK  
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UG students
PG students
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