04:30pm - 06:00pm

Are you tired of spinning your wheels trying to attract customers to your start-up? Do you wish to have some tactics to follow that would help you build a high-performing marketing team and acquire more customers?  


Office of Knowledge Transfer, Entrepreneurship Center and HKUST R and D Corporation Ltd will be co-organizing a start-up workshop with our alumni, Mr. Alvin Lam to share his insights on digital marketing!  


Start-up workshop - Marketing strategies for start-up 


Date: 10 May 2023 

Time: 4:30 pm – 6:00 pm 

Language: English 

Venue: G/F Multi-Purpose Hall, Jockey Club Global Graduate Tower, HKUST <map attached>  

✨Register Now:  


About the workshop 

  • Startup Branding Strategy to attract investors' attention 
  • Top 5 start-up digital marketing strategies that led to effective customer acquisitions 
  • 3 effective ways to build your marketing team  


About the speaker 

Mr. Alvin Lam, Managing Partner, T12M Ventures Ltd.  

Alvin founded the PacificLink Group in 1998. After 17 years, the company became the largest digital agency with over 300 staff, a client list that includes Adidas, Estee Lauder, Philips, Citibank and Ocean Park, and was a winner of over 100 creative awards. In 2015, the company was acquired by Accenture, a New York-listed technology giant.

Starting a Private Equity Fund, T12M Ventures, focusing on VC and Angel investments in 2016, Alvin advises ICT companies on how to scale up quickly and healthily by his expertise in growth hacking, M&A, capital and digital strategies. In early 2020, 20 startups have already been catalyzed by this missionary growth capital. 


We can't wait to see you at the workshop and help you supercharge your startup's marketing game! 

Recommended For
UG students
PG students
Faculty and staff
HKUST Family
General public
Entrepreneurship Center
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