Marketing Research Seminar Series - Consumer Within-Category Satiation and Cross-Category Preference Interdependence in Multi-Product Display Advertising
10:30am - 12:00pm
Room 2003, 2/F, LSK Business Building
Event Format
Speakers / Performers:
Prof. Sha Yang
USC Marshall School of Business, University of Southern California
Professor of Marketing - https://www.marshall.usc.edu/personnel/sha-yang
Language
English
Recommended For
Faculty and staff
PG students
Organizer
Department of Marketing
Contact
Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk