Nowadays, products are increasingly available for function-oriented business models, such as renting, leasing, and sharing. These models have a potential to drive sustainable consumption through meeting consumer needs with fewer artifacts; however, past studies presented mixed results depending on what – the type of product – is being accessed under which business model. In this presentation, I will introduce my research activities around this topic, including typology development of consumption-production patterns, consumer acceptance analysis through laundromats in Tokyo and Bangkok, and a mixed-method study on fashion rental platforms. Based on my research output, I will also attempt to discuss policy implications for sustainable consumption and production.