DBA in Doctor of Business Admin - When Symbolic Claims Backfire: Communication Strategy and Recognition Asymmetry in Ingredient Branding

10:30am - 1:30pm
, HKUST

Supporting the below United Nations Sustainable Development Goals:支持以下聯合國可持續發展目標：支持以下联合国可持续发展目标：

Event Format
Thesis Defense
Candidate
LI, Shibai
Language
English
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