From Branding to Social Entrepreneurship

[This is a talk in Gear Up Training Series (GUTS)]

Join Ms Queenie Man for an insightful session exploring the vital connection between branding and social entrepreneurship to celebrate women's achievements and in recognition of International Women's Day!

As the Founder and CEO of The Project Futurus and Managing Director at Forward Living, Queenie combines her branding expertise with a strong commitment to social impact. She will share her personal journey, including the challenges she faced in shifting her career path and the motivations behind her transition to social entrepreneurship. Through innovative initiatives like "Captain Softmeal," which raises awareness about dysphagia, and the "Sensory Restaurant on Wheels," designed to enhance dining experiences for elders with dementia, she illustrates how branding can reshape perceptions and drive community engagement. Recognized with multiple accolades, including the 12th Spirit of Hong Kong Awards 2024 and Harper’s Bazaar Visionary Women Award 2023, Queenie exemplifies how a strong brand can elevate social causes.

This is a unique opportunity to gain insights into using branding as a powerful tool for social good and to learn how to actively promote positive aging. Don’t miss the chance to learn from a true visionary!

Date: 4 Mar 2025 (Tue)
Time: 6-7:20pm

Sign up here by 2 Mar

Founder and CEO, The Project Futurus
Managing Director, Forward Living
Member, Elderly Commission

Queenie is the Founder & CEO of The Project Futurus, Managing Director at Forward Living. Queenie is an appointed member of The Elderly Commission HKSAR, a Board Member of AIDs Concern and the Hong Kong Social Entrepreneurship Forum.

Combining her insights and experiences in both branding and elderly services, Queenie established The Project Futurus in 2019 to transform the way people perceive aging through advocacy, education, community service, and impact program design. Queenie established “Captain Softmeal” to raise awareness on dysphagia health and “Sensory Restaurant on Wheels” serving over 4,000 elders with dementia and swallowing difficulties the joy of dining. Queenie is an advocate for human-centric elderly care and is responsible for the rebranding of “Culture Homes” and Nordic-inspired senior community “Forward Living”.

Queenie has received numerous accolades, including the “Spirit of Community Award 2024” at the 12th Spirit of Hong Kong Awards, “Harper’s Bazaar Visionary Women Award 2023”, “Prestige Women of Power 2023”, “Tatler Gen.T 2022 Leaders of Tomorrow”, and “Jessica Most Successful Women 2021”. She earned her bachelor's degree in Business Administration from the University of Washington and is currently pursuing a master’s degree in Dementia at the University of Stirling in the UK.

Current Public / Civil Service:
•    Member of the Elderly Commission, HKSAR
•    Member of the Board of AIDs Concern
•    Director (Board of Directors) of the Hong Kong Social Entrepreneurship Forum 

SoHK 2024 - The Spirit of Community Award | 社區貢獻奬︰Queenie Man 文慧妍

https://www.youtube.com/watch?v=MqJmzMCDV38

Sustainable Development Goals: SDG 3, SDG 10 & SDG 17

Remarks:
1. To avoid interruption and hindering the progress of the session, facilitators may not admit new participants who are late for more than 10 minutes.

2. [HMAW1905] This is a recognized event in the “Self-directed Experience” component of HMAW1905: Behavioral Foundations of University Education: Habits, Mindsets, and Wellness. To receive 1.25 hours, you must attend the event in full and miss no more than 10 minutes.