Designing immersive environments in urban scenarios has received rising attention since the metaverse went viral in 2021. Mobile Augmented Reality (MAR) is a key technology enabler allowing users to receive highly diversified services and valuable information, as digital overlays on top of our physical world. Nonetheless, deploying MAR in our urban requires considerable action to tackle user-centric issues in a blended virtual-physical reality. This talk will discuss several recent studies to elaborate on immersive cities and how the stakeholders interact with the city of such a blended reality. Finally, the talk will highlight the future directions of MAR in the metaverse era.