Marketing Research Seminar Series - Consumers’ Self-Deceptive Response to the Debunking of Misleading Product Claims

10:30am - 12:00pm
Room 4047, 4/F, LSK Business Building

Supporting the below United Nations Sustainable Development Goals:支持以下聯合國可持續發展目標:支持以下联合国可持续发展目标:

Event Format
Speakers / Performers:
Dr. Vincent Mak
University of Cambridge

Professor of Marketing and Decision Sciences, Cambridge Judge Business School

https://www.jbs.cam.ac.uk/people/vincent-mak/

Language
English
Recommended For
Faculty and staff
PG students
Organizer
Department of Marketing
Contact

Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk

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