HKUST Business School Alumni Luncheon Series - How Chinese Brands Leverage AI Marketing Tools to Expand Global Presence

12:30pm - 2:00pm
27/F Club Lusitano, 16 Ice House Street, Central, Hong Kong

AI is revolutionizing the business world, creating fresh opportunities to expand into new markets and achieve unprecedented success. HKUST Business School is pleased to present an attention-grabbing topic “How Chinese Brands Leverage AI Marketing Tools to Expand Global Presence" on September 11, 2024 (Wednesday). Join us for an engaging luncheon where our distinguished MBA alumnus, Mr. Ben WONG, Chief Marketing Officer for Greater China at Google, will share the AI marketing tools for unlocking global growth and brand expansion. He will be in dialogue with Professor HUI Kai-Lung, Acting Dean of HKUST Business School, who will also provide updates on the latest developments of your alma mater.

Reserve your spot NOW to get the most out of AI and celebrate the Mid-Autumn Festival together with your fellow alumni and faculty members!

Event Format
Speakers / Performers:
Mr. Ben WONG
Chief Marketing Officer, Greater China of Google, and HKUST MBA 1994 alumnus
Speakers / Performers:
Professor HUI Kai-Lung
Acting Dean, Elman Family Professor of Business, and Chair Professor, Department of Information Systems, Business Statistics and Operations Management (ISOM), and Academic Director of Kellogg-HKUST EMBA Program at HKUST Business School
Language
English
Recommended For
Alumni
Faculty and staff
General public
HKUST Family
PG students
UG students
More Information

Click here.

Organizer
School of Business & Management
Contact

Kindly contact the External and Alumni Relations Team of HKUST Business School.

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