In today's digital landscape, consumer decisions are heavily influenced by online peer reviews. Many businesses have begun to actively solicit reviews from their customers. But is this approach beneficial?

Join us in this online research talk, Prof. Jing Wang will demonstrate how business solicitation program affects different aspects of customers’ reviews, and shares management insights on adopting platform-endorsed review solicitation programs.

You will also learn about our DBA program from the program leaders, who will share invaluable insights in successfully excelling in this program.