Name: PhD in Marketing - How Credible Are Up-selling Messages? Asymmetric Effects of Message Valence on Trust
Start: 2017-06-06
End: 2017-06-06
Location: Room 4047 (LSK Business Building)

PhD in Marketing - How Credible Are Up-selling Messages? Asymmetric Effects of Message Valence on Trust

6 June 2017

10:30am - 11:30am

Room 4047 (LSK Business Building)

Event Format

Thesis Defense

Candidate

Mr Hyun Chul Maeng

Language

English

Contact

mkterry@ust.hk

Event Format

Organizer

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