Name: PhD in Marketing - How Credible Are Up-selling Messages? Asymmetric Effects of Message Valence on Trust
Start: 2017-06-06
End: 2017-06-06

PhD in Marketing - How Credible Are Up-selling Messages? Asymmetric Effects of Message Valence on Trust

6 June 2017

10:30am - 1:30pm

Rm 4047, 4/F, Lee Shau Kee Business Building, HKUST

Event Format

Thesis Defense

Candidate

MAENG, Hyun Chul

Language

English