DBA in Doctor of Business Admin - When Symbolic Claims Backfire: Communication Strategy and Recognition Asymmetry in Ingredient Branding

Name: DBA in Doctor of Business Admin - When Symbolic Claims Backfire: Communication Strategy and Recognition Asymmetry in Ingredient Branding
Start: 2026-06-08
End: 2026-06-08

8 June 2026

10:30am - 1:30pm

, HKUST

Supporting the below United Nations Sustainable Development Goals:支持以下聯合國可持續發展目標：支持以下联合国可持续发展目标：

Event Format

Thesis Defense

Candidate

LI, Shibai

Language

English