Finfluencer - Thoughts from Industry Experts: HSBC’s Digital Reform and Learnings

02:30pm - 04:00pm
Classroom 1 (3001), 3/F, Lee Shau Kee Building

Another exciting week to meet and learn from industry experts about the world of fintech at the Finfluencer Lecture!

Finfluencer - Thoughts from Industry Experts
HSBC’s Digital Reform and Learnings by Mr. Brian Hui

Date: Wednesday, 22 March 2023
Time: 2:30 pm – 4:00 pm
Venue: Classroom 1 (3001), 3/F, Lee Shau Kee Building
Format: In-person Activity 
Speaker: 
Mr. Brian Hui
Managing Director and Head of Customer Propositions and Marketing,Wealth and Personal Banking (WPB)
The Hongkong and Shanghai Banking Corporation Limited
About the Lecture:
As the largest bank in Hong Kong, serving the HK community since 1865, how does HSBC transform to resonate more with customers, and to enable banking services more accessible and personal experience-led? And most importantly, a bank that knows me well, servicing at my pace?

HSBC has recently reached 2 million HSBC ONE customers and 2 million active mobile banking users. In this lecture, Brian will share the myths behind the journey of these two “2M” customer accumulation!

Click and reserve your seat via the online form (link) by 20 March 2023!
All UG & PG students are welcome to join.

 

About the Speaker:

Brian Hui
Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB)
The Hongkong and Shanghai Banking Corporation Limited


In his current role, Brian manages retail customer proposition, digital banking, customer experience, and marketing within WPB of HSBC HK. He also oversees the branding of HSBC HK. 

Brian has over 20 years of experience in user growth, digital transformation, and marketing areas. Before his role in HSBC, Brian has held global management roles in Faraday Future, LeEco, and Amazon based in the U.S. and Mainland China, where he took the helm of a wide range of functions including sales and marketing, customer growth, product development, and customer experience. Earlier in his career, Brian worked for Citibank and Standard Chartered Bank across Hong Kong, China, and the U.K. in the areas of e-business, sales and marketing, and channel management. 
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Fintech Research Project
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