Marketing Research Seminar

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Frequency versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social versus Solitary Affects Preferences for How to Cut Back

10:00am - 11:30am
Online via Zoom
When
Time
10:00am - 11:30am
Where
Online via Zoom
Event Format
Speakers / Performers:
Prof Peggy Liu
Assistant Professor of Marketing and Ben L. Fryrear Faculty Fellow, Katz Graduate School of Business, University of Pittsburgh
Language
English
Recommended For
Faculty and staff
PG students
Organizer
Department of Marketing
Contact
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